Cabinet Decision No. 51 of 2019 (issued on 4 July 2019 and published on 7 July 2019), introduces a new fee and fine structure, whereby fees for over 100 services will be cancelled, and those of eight services will be reduced by up to 50%. This is welcome news for brand owners, whose fees have now been reduced by up to 50%, particularly those considering trade mark registration in the UAE.

How do brand owners benefit?

In 2015, the official fees for trade mark matters increased dramatically by up to 100% in the UAE and other countries in the GCC region. Such high costs acted as deterrent for small to medium size enterprises considering trade mark registration in the UAE, but the new fee reductions provide an opportunity for enterprises of all sizes to reconsider their trade mark protection strategy in the UAE.

The new fees are now more in line with those of other GCC countries and will enable brand owners to more reasonably budget for their brand registrations as well as for the maintenance and enforcement of their trade marks.

What fees have changed for brand owners?

The new structure only affects the fees payable for trade mark registrations and renewals, which fees have been reduced by 33% (see table below).

Service Old Fees New Fees Comments
Trade mark registration AED 10,000 (approx. USD 2,725) AED  6,700 (approx. USD 1,830) This does not include the filing and publication fees, which remain unchanged.
Renewal of trade mark registration AED 10,000 (approx. USD 2,725) AED  6,700 (approx. USD 1,830) This does not include the filing and publication fees, which remain unchanged.

The fees for conducting a search for a trade mark in one class remain unchanged.

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If you would like additional information on the fee reductions, or assistance with trade marks in the UAE or globally, please contact Tarek Saad and Mona Matouri in the first instance, or your usual Baker McKenzie contact.


Tarek Saad is a Dispute Resolution partner in the Dubai office and is also seasoned in maritime and insurance law. He has over 23 years' experience in general litigation in the Middle East, and has been practicing in the UAE for more than ten years. Tarek has extensive experience in civil, commercial, criminal, real estate and shipping disputes as well as intellectual property and employment litigation under UAE law. He appears before the UAE courts at various levels.


Mona Matouri is a paralegal in the UAE Intellectual Property Practice Group of Baker McKenzie Habib Al Mulla based in Dubai. She specializes in trademarks portfolio management and brand protection and has over 6 years' experience in the MENA region in a wide range of industry sectors.

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