On 31 March 2020, the UAE Ministry of Economy announced a significant reduction in the official fees for 26 different trademark services, pursuant to UAE Cabinet Resolution No. 20 of 2020. The fee reductions have come into effect on 5 April 2020. This is the second year in a row that the Ministry of Economy has reduced its fees, with the last reduction announced pursuant to Cabinet Decree No. 15 of 2019, and is in line with other financial and economic relief measures that the UAE government has provided businesses and individuals in response to the COVID-19 pandemic.

What have been further reduced?

Under the new trademark fee structure, the official fees have further been reduced by on average between 25% and 30%, which will give a significant boost to brand owners.

The fee reductions apply to a wide range of the most used trademark services, including official searches, trademark filings, publications, registrations, renewals and oppositions.

The new fee structure also applies to trademark applications that are pending, including applications that are awaiting examination, as well as publication and registration fees.

The UAE has long been viewed as an expensive jurisdiction for trademark services. The new fee structure is more competitive in the global market and should reduce the pressure on brand owners allowing them to stretch their budgets further to protect their trademark portfolios, which will be increasingly important over the coming 12 months.

What’s next?

If you would like additional information on the official fees and reductions for each type of trademark service, or assistance with trademarks in the UAE or globally, please contact Tarek Saad and Mona Matouri in the first instance, or your usual Baker McKenzie contact.

Author

Tarek Saad is the Head of the Maritime practice at Baker McKenzie Habib Al Mulla, based in Dubai. He is seasoned in maritime and insurance law, with over 22 years' experience in the Middle East, and more than 10 years in the UAE, and is also involved in the drafting and review of the new UAE Maritime Law. Tarek has extensive experience in general litigation including civil, commercial, real estate, criminal, intellectual property and labor litigation in the UAE.

Author

Mona Matouri is a paralegal in the UAE Intellectual Property Practice Group of Baker McKenzie Habib Al Mulla based in Dubai. She specializes in trademarks portfolio management and brand protection and has over 6 years' experience in the MENA region in a wide range of industry sectors.

Author

Kellie Blyth is a Counsel and Head of the UAE Data and Technology practice of Baker McKenzie Habib Al Mulla, based in Dubai. An experienced technology and privacy lawyer, Kellie has been advising local and multinational clients in the technology, telecoms, financial services, insurance and automotive sectors, on their strategic IT projects, helping them develop, commercialise and implement digital and technology solutions whilst managing legal and regulatory risk.

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